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CarShare Vermont Business Activation Campaign Final Report

50 kB
Year:
2018
Theme:
Transportation Demand Management
Description:
This report summarizes the efforts of CarShare Vermont to activate employee members of existing business accounts by encouraging them to utilize CarShare Vermont's service and supporting employers in better integrating CarShare Vermont into their personnel policies and transportation practices. As part of the project, CarShare Vermont set out to develop a suite of outreach materials targeting employees that could be distributed among business members to help them promote carsharing across their organizations. Additionally, CarShare Vermont wanted to understand from business members what information and guidance they needed to best utilize the service and maximize its benefits, such as VMT reduction, cost savings, and employee wellbeing. Finally, CarShare Vermont wanted to develop a resource to help businesses evaluate the impact of offering CarShare Vermont to their employees.
Consultant:
(none)
Geography:
Burlington, Winooski