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CarShare Vermont Urban Boomer Outreach Campaign Final Report

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Transportation Demand Management
Historically, carsharing programs across the country have primarily served a younger demographic (people aged 18-45). However, recent research has indicated that Baby Boomers are increasingly relocating to urban areas that offer increased mobility options. As they enjoy a more active, multimodal lifestyle, many are choosing to reduce their vehicle ownership. We wanted to understand if this trend is consistent in Chittenden County, and whether this growing demographic is ripe for carsharing. Our goals for this project were to conduct market research, conduct outreach in collaboration with partners, and increase membership among the population aged 51-69.
Burlington, Winooski