In Vermont, transportation accounts for over half of all green house gas emissions. Driving less is arguably one of the most impactful and immediate personal changes that Vermonters can make to reduce their emissions but a number of factors make it challenging for Vermonters to make this important connection and ultimately change their transportation behaviors. CarShare Vermont designed a community-based social marketing campaign to help people better understand the impact of their personal transportation choices on climate change, and to demonstrate how relatively modest shifts in transportation habits can meaningfully combat climate change. More specifically, we wanted to showcase how utilizing a service like CarShare Vermont allows people to own fewer cars and consequently drive less, making greenhouse gas emissions reductions easier to sustain over the long-term. Learn more at http://www.carsharevt.org/stand-up-to-climatechange/.