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CarShare Vermont Urban Boomer Outreach Campaign Final Report

56.8 kB
Year:
2018
Theme:
Transportation Demand Management
Description:
Historically, carsharing programs across the country have primarily served a younger demographic (people aged 18-45). However, recent research has indicated that Baby Boomers are increasingly relocating to urban areas that offer increased mobility options. As they enjoy a more active, multimodal lifestyle, many are choosing to reduce their vehicle ownership. We wanted to understand if this trend is consistent in Chittenden County, and whether this growing demographic is ripe for carsharing. Our goals for this project were to conduct market research, conduct outreach in collaboration with partners, and increase membership among the population aged 51-69.
Consultant:
(none)
Geography:
Burlington, Winooski

CarShare Vermont Business Activation Campaign Final Report

50 kB
Year:
2018
Theme:
Transportation Demand Management
Description:
This report summarizes the efforts of CarShare Vermont to activate employee members of existing business accounts by encouraging them to utilize CarShare Vermont's service and supporting employers in better integrating CarShare Vermont into their personnel policies and transportation practices. As part of the project, CarShare Vermont set out to develop a suite of outreach materials targeting employees that could be distributed among business members to help them promote carsharing across their organizations. Additionally, CarShare Vermont wanted to understand from business members what information and guidance they needed to best utilize the service and maximize its benefits, such as VMT reduction, cost savings, and employee wellbeing. Finally, CarShare Vermont wanted to develop a resource to help businesses evaluate the impact of offering CarShare Vermont to their employees.
Consultant:
(none)
Geography:
Burlington, Winooski

Go! Chittenden County Transportation Demand Management Pilot Program

10.3 MB
Year:
2017
Theme:
Bicycle & Pedestrian, car-sharing, Transit, Transportation, Transportation Demand Management
Description:
In 2011 the CCRPC, in collaboration with CarShare VT, Chittenden Area TMA, Local Motion, and Green Mountain Transit, was awarded a Transportation, Community and System Preservation (TCSP) grant from the U.S. Department of Transportation to launch a Chittenden County Transportation Demand Management (TDM) Pilot Program, which features ready-to-implement TDM activities to meaningfully improve transportation system efficiency, reduce VMT, improve air quality, reduce traffic congestion, improve access to employment, and enhance the livability of our communities. The suite of complementary projects included creating two regional multimodal transit hubs, developing a regional walk/bike program, developing an employee transit pass pilot project, establishing a TDM circuit rider, launching a marketing program to change transportation behavior, and expanding the existing car-share service in Chittenden County.
Consultant:
(none)
Geography:
Chittenden County