Year:
2023
Theme:
Bicycle & Pedestrian, Transit, Transportation, Transportation Demand Management
Description:
This is the second year of Park Your CARbon, an updated and re-imagined version of the previous Way to Go! Challenge. Park Your CARbon is an awareness campaign encouraging Vermonters to park their vehicle for one trip, one day, or one week in an effort to curb carbon emissions and promote the use of other transportation modes. This report summarizes the media outreach and results.
Consultant:
Place Creative Company
Geography:
Chittenden County, State
Year:
2022
Theme:
Bicycle & Pedestrian, Transit, Transportation, Transportation Demand Management
Description:
2022 marks the first year of Park Your CARbon, an updated and re-imagined version of the previous Way to Go! Challenge. Park Your CARbon is an awareness campaign encouraging Vermonters to park their vehicle for one trip, one day, or one week in an effort to curb carbon emissions and promote the use of other transportation modes.
Consultant:
Place Creative Company
Geography:
Chittenden County, State
Year:
2021
Theme:
Bicycle & Pedestrian, Schools, Transportation Demand Management
Description:
This report details the school-year focus on Vermont schools, the addition of new events and statewide challenge, and overall results of the 2020/2021 Way to Go! program, outreach and marketing efforts, program results and winners, challenges to changing transportation behaviors, and lessons to consider.
Consultant:
Place Creative Company
Geography:
Chittenden County, statewide
Year:
2021
Theme:
Bicycle & Pedestrian, Schools, Transportation Demand Management
Description:
This report details the school-year focus on Vermont schools and overall results of the 2019/2020 Way to Go! program, outreach and marketing efforts, program results and winners, challenges to changing transportation behaviors, and lessons to consider.
Consultant:
Place Creative Company
Geography:
Chittenden County, statewide
Year:
2021
Theme:
buses, GMT, microtransit, public transportation, Transit, Transportation, Transportation Demand Management
Description:
The three contiguous communities of Cambridge, Underhill, and Jericho are seeking to develop a
comprehensive “alternative” transportation system (i.e. one that does not rely heavily on single-occupancy auto) to serve their residents. This area has come to be called the “Tri-Town” area. The purpose of this study is to examine the range of possibilities for accomplishing this including various modes and services, organizational and administrative structures, and funding. It is intended that the results be relevant not only to the Tri-Town area but also for other rural portions of the GMT region.
Consultant:
Steadman Hill
Geography:
Cambridge, Jericho, Underhill
Year:
2019
Theme:
Schools, Transportation Demand Management
Description:
This report details the school-year focus on Vermont schools and overall results of the 2018/2019 Way to Go! program, outreach and marketing efforts, program results and winners, challenges to changing transportation behaviors, and lessons to consider.
Consultant:
Place Creative Company
Geography:
Chittenden County, State
Year:
2018
Theme:
Transportation Demand Management
Description:
This report details the first-time focus on Vermont schools and overall results of the 2017 Way to Go! program, outreach and marketing efforts, program results and winners, challenges to changing transportation behaviors, and lessons to consider.
Consultant:
Place Creative Company
Geography:
Chittenden County, State
Year:
2018
Theme:
Transportation Demand Management
Description:
Historically, carsharing programs across the country have primarily served a younger demographic (people aged 18-45). However, recent research has indicated that Baby Boomers are increasingly relocating to urban areas that offer increased mobility options. As they enjoy a more active, multimodal lifestyle, many are choosing to reduce their vehicle ownership. We wanted to understand if this trend is consistent in Chittenden County, and whether this growing demographic is ripe for carsharing. Our goals for this project were to conduct market research, conduct outreach in collaboration with partners, and increase membership among the population aged 51-69.
Consultant:
(none)
Geography:
Burlington, Winooski
Year:
2018
Theme:
Transportation Demand Management
Description:
This report summarizes the efforts of CarShare Vermont to activate employee members of existing business accounts by encouraging them to utilize CarShare Vermont's service and supporting employers in better integrating CarShare Vermont into their personnel policies and transportation practices. As part of the project, CarShare Vermont set out to develop a suite of outreach materials targeting employees that could be distributed among business members to help them promote carsharing across their organizations. Additionally, CarShare Vermont wanted to understand from business members what information and guidance they needed to best utilize the service and maximize its benefits, such as VMT reduction, cost savings, and employee wellbeing. Finally, CarShare Vermont wanted to develop a resource to help businesses evaluate the impact of offering CarShare Vermont to their employees.
Consultant:
(none)
Geography:
Burlington, Winooski
Year:
2017
Theme:
Climate, Environment, TDM, Transportation Demand Management
Description:
In Vermont, transportation accounts for over half of all green house gas emissions. Driving less is arguably one of the most impactful and immediate personal changes that Vermonters can make to reduce their emissions but a number of factors make it challenging for Vermonters to make this important connection and ultimately change their transportation behaviors. CarShare Vermont designed a community-based social marketing campaign to help people better understand the impact of their personal transportation choices on climate change, and to demonstrate how relatively modest shifts in transportation habits can meaningfully combat climate change. More specifically, we wanted to showcase how utilizing a service like CarShare Vermont allows people to own fewer cars and consequently drive less, making greenhouse gas emissions reductions easier to sustain over the long-term. Learn more at http://www.carsharevt.org/stand-up-to-climatechange/.
Consultant:
CarShare Vermont
Geography:
Chittenden County